Selected work.

جو بنا، وہ بولا — जो बना, वो बोला

Selected projects. Branding, product websites, service websites — each one a different problem, the same approach.

The situation

Premium product. No brand to match it.

Nutkash sources directly from small farms — walnuts, almonds, saffron, shilajit — traceable and provable at the source. The quality is real. But the brand said none of that. No story, no visual identity, no online presence beyond a few social posts.

Customers buying premium dry fruits online expect to understand why they're paying more. That requires a brand — not just a logo, but a visual system and a story that communicates quality before they've tried the product.

What we built
01०१

Brand identity

Logo, color palette, typography, and brand voice — built around the idea of provenance. Where the product comes from is the story. Every design decision reflects that.

02०२

Shopify store

Product pages written to communicate quality and origin. International shipping configured. Checkout optimized for both Indian and international buyers.

03०३

Copywriting

Every word on the site — from the homepage headline to the individual product descriptions — written to carry the brand story and earn the premium price point.

A brand and a website built together, by the same people — that's the difference.

BANGALORE · INDIA · SUBRUS STUDIO · FOR BRANDS THAT MATTER · IDENTITY · COPYWRITING · SEO · CONVERSION · BANGALORE · INDIA · SUBRUS STUDIO · FOR BRANDS THAT MATTER · IDENTITY · COPYWRITING · SEO · CONVERSION · BANGALORE · INDIA · SUBRUS STUDIO · FOR BRANDS THAT MATTER · IDENTITY · COPYWRITING · SEO · CONVERSION · BANGALORE · INDIA · SUBRUS STUDIO · FOR BRANDS THAT MATTER · IDENTITY · COPYWRITING · SEO · CONVERSION · BANGALORE · INDIA · SUBRUS STUDIO · FOR BRANDS THAT MATTER · IDENTITY · COPYWRITING · SEO · CONVERSION ·
CRAFT CRAFT CRAFT CRAFT CRAFT CRAFT
दक्षता दक्षता दक्षता दक्षता दक्षता दक्षता दक्षता दक्षता दक्षता दक्षता दक्षता दक्षता
NUTKASH · KUCHIKOO · SUBRUS STUDIO · NUTKASH · KUCHIKOO · SUBRUS STUDIO · NUTKASH · KUCHIKOO · SUBRUS STUDIO · NUTKASH · KUCHIKOO · SUBRUS STUDIO · NUTKASH · KUCHIKOO · SUBRUS STUDIO · NUTKASH · KUCHIKOO · SUBRUS STUDIO · NUTKASH · KUCHIKOO · SUBRUS STUDIO · NUTKASH · KUCHIKOO · SUBRUS STUDIO ·
دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری · دستکاری ·
BRAND IDENTITY · WEBSITE DESIGN · LAUNCH STRATEGY · CRO · ANALYTICS · GROWTH · TRUST SIGNALS · BRAND IDENTITY · WEBSITE DESIGN · LAUNCH STRATEGY · CRO · ANALYTICS · GROWTH · TRUST SIGNALS · BRAND IDENTITY · WEBSITE DESIGN · LAUNCH STRATEGY · CRO · ANALYTICS · GROWTH · TRUST SIGNALS · BRAND IDENTITY · WEBSITE DESIGN · LAUNCH STRATEGY · CRO · ANALYTICS · GROWTH · TRUST SIGNALS · BRAND IDENTITY · WEBSITE DESIGN · LAUNCH STRATEGY · CRO · ANALYTICS · GROWTH · TRUST SIGNALS ·
The situation

The product had grown. The brand hadn't kept up.

Kuchikoo Kids had built a loyal customer base and expanded their product line significantly. But the existing visual identity and website didn't reflect the brand's current quality or ambition. It looked like a starter brand. The product wasn't.

The specific challenge: a growing range of babywear across different age groups, with no clear structure to help parents find what they're looking for quickly. Navigation was confusing. The buying experience felt outdated.

What we built
01०१

Brand refresh

Updated visual identity — cleaner, warmer, more confident. Designed to work across packaging, labels, and digital without losing the approachable quality the brand is known for.

02०२

Website redesign

Rebuilt around age-based collections. Parents land on the site, identify their child's age group, and find relevant products immediately. Navigation simplified. Mobile experience prioritized.

03०३

Product organisation

Collections restructured and named clearly. Product photography direction and page layout rebuilt to match the updated brand system.

BANGALORE · INDIA · SUBRUS STUDIO · FOR BRANDS THAT MATTER · IDENTITY · COPYWRITING · SEO · CONVERSION · BANGALORE · INDIA · SUBRUS STUDIO · FOR BRANDS THAT MATTER · IDENTITY · COPYWRITING · SEO · CONVERSION · BANGALORE · INDIA · SUBRUS STUDIO · FOR BRANDS THAT MATTER · IDENTITY · COPYWRITING · SEO · CONVERSION · BANGALORE · INDIA · SUBRUS STUDIO · FOR BRANDS THAT MATTER · IDENTITY · COPYWRITING · SEO · CONVERSION · BANGALORE · INDIA · SUBRUS STUDIO · FOR BRANDS THAT MATTER · IDENTITY · COPYWRITING · SEO · CONVERSION ·
PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS
प्रक्रिया प्रक्रिया प्रक्रिया प्रक्रिया प्रक्रिया प्रक्रिया प्रक्रिया प्रक्रिया प्रक्रिया प्रक्रिया प्रक्रिया प्रक्रिया
BRIEF · BUILD · LAUNCH · STAY · BRIEF · BUILD · LAUNCH · STAY · BRIEF · BUILD · LAUNCH · STAY · BRIEF · BUILD · LAUNCH · STAY · BRIEF · BUILD · LAUNCH · STAY · BRIEF · BUILD · LAUNCH · STAY · BRIEF · BUILD · LAUNCH · STAY · BRIEF · BUILD · LAUNCH · STAY ·
طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار · طریقہ کار ·
BRAND IDENTITY · WEBSITE DESIGN · LAUNCH STRATEGY · CRO · ANALYTICS · GROWTH · TRUST SIGNALS · BRAND IDENTITY · WEBSITE DESIGN · LAUNCH STRATEGY · CRO · ANALYTICS · GROWTH · TRUST SIGNALS · BRAND IDENTITY · WEBSITE DESIGN · LAUNCH STRATEGY · CRO · ANALYTICS · GROWTH · TRUST SIGNALS · BRAND IDENTITY · WEBSITE DESIGN · LAUNCH STRATEGY · CRO · ANALYTICS · GROWTH · TRUST SIGNALS · BRAND IDENTITY · WEBSITE DESIGN · LAUNCH STRATEGY · CRO · ANALYTICS · GROWTH · TRUST SIGNALS ·
The approach

Same process. Every time.

Understand before building.Every project above started with a conversation about the business — not a brief, not a form. The work comes from understanding, not assumption.
Brand and website as one thing.The visual identity and the website aren't two separate projects handed between teams. They're one system, built together, by the same people.
Built to be used, not to be shown.The work isn't done when the files are delivered. It's done when the business is using it and it's doing what it's supposed to do.
Your project next

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No pitch decks. No retainers before we've talked. Just a real conversation about your business.

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